In January 2025, the Palisades Fire destroyed the Gelson's Pacific Palisades location along with much of the surrounding neighborhood. These banners were designed and produced for installation along the construction fence surrounding the site — a public-facing message of commitment to the community during rebuilding.
Two banner designs were developed: one declaring the store's intent to return, the other affirming the neighborhood's place in Gelson's identity. Both were installed at the site location in Pacific Palisades. The project was covered by the Los Angeles Daily News, among others, in March 2026.
Press Coverage (click below)