Weekly print newsletter produced in-house at Gelson's Markets — conceived, designed, and QA'd from a blank InDesign document through press-ready files each week. Pricing, imagery, and layout were all managed internally across multiple proofing stages.
Special Concepts
Versioning for separate design languages/audience/platforms
Yearly cover page revamps
A live version of the newsletter now lives online. This newsletter can be interacted with and items can be added to cart instantly by clicking on the photographs themselves.
The ads run weekly with heavy contribution and art direction, bringing the work off the page and into an active digital platform.
